How “Responsive” Is Your Website?

img-01_responsiveThe next big step forward in the web is here. Your audience knows it.  They’ve been pushing for it every time they access your website from a smart phone or their tablet.

And many industry analyst and insiders know it. Morgan Stanley estimates that by 2015, users accessing the internet through mobile devices such as smart phones and tablets will eclipse those accessing in through the traditional desktop.   Microsoft says it will be as early as 2014. Already, mobile device access has increased from less that 1% to almost 10% in the past three years.  That’s a lot of users viewing your website on a much smaller screen than their laptop.

How does your website and content look on those mobile screens and tablets?  Is it scaled down, requiring users to zoom in and out to find the content they want? Or are they accessing it with an entirely separate mobile or tablet app that they must download independently…an app that you spent a lot of time and money to develop and maintain across every new device?

Well, those days are coming to an end.

The next big step forward is here. And it’s called “Responsive Web Design”.

Responsive Web Design gives your audience the ideal user experience across any device they access your website from, whether it be a smart phone, tablet, laptop, or desktop. At it’s core, it is a “flexible, device-agnostic approach” to designing and developing your website.  Your site and its content will responsively adapt to whatever device your audience accesses it from, giving your audience a custom user experience, increasing their satisfaction and encouraging more interaction with your brand.  We feel it’s a necessity that every company and organization should be implementing.

Proper responsive design prioritizes your content within a modular layout that dynamically adapts to changes in width. Screen width, which goes from smaller in smart phones to incredibly wide in desktops, is the key here.

Let’s take a look at some sites that have recently been made “responsive”.

Boston Globe

Food Sense

Time Magazine

Slowly drag the right side of your browser horizontally, moving it closer to the left side and minimizing the width.  As the browser window’s width shrinks, the content shifts by priority, while columns are removed and minimized.  Same content, same website…limitless devices.

So why does this matter to you?  Here are our top reasons to start thinking about responsive design.

COST – You don’t want to pay to create a website AND apps for all devices.  Responsive design gives you ONE website, responsively adapting to any device.

TIME – You don’t want to spend time creating and managing multiple sites on multiple platforms.  Responsive design gives you ONE website to keep track of.

THE FULL EXPERIENCE – You don’t want to eliminate content for your mobile viewers, you just want to reformat and re-prioritize. Responsive Design ensures that anything that’s on your site can be seen across all devices.

PREPARATION – You don’t want to be left behind in the coming years as mobile devices eclipse the desktop environment.  Responsive Design gives you the best chance to get ahead of the curve…and stay there.

Does your current website behave responsively?  Is it ready to respond to the demands of your audience and ever-evolving technology?

Well, if not, we’re ready to help you.  We’ve begun putting responsive design first and applying it to our latest clients, like www.mgcrisci.com and www.thincpartners.com.  We’d love to talk to you about how this approach can benefit your company or organization.

1 comment(s)

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