Robert B. Rowling Hall, the future home for the McCombs School of Business’ graduate programs, will open its doors in the summer of 2017. Before that unveiling, the McCombs digital team was looking to create a single landing page that would act as a promotional/news tool, and aggregate stories, photos, and social media related to the new building. They turned to us to design and develop this microsite.
Stage 1 – Discover
Working closely with the McCombs internal team, we discussed their goals for this portal page and how best to achieve them. We decided upon a modular interface, which would be allow for the fluid display of information and prioritization of content, and confirmed categories and feeds from which to draw the content from.
Stage 2 – Empower
Working with our UX wireframe and modular layout, we began to apply the overall UI and visual theme to the site, drawing from the well-received look we’d designed for our other University of Texas projects. We utilized a large, architectural rendering of the building, creating a splash page that then became a background over which the modules would slide over when accessed. Links, thumbnails, and fonts were standardized to give a visual consistency across all modules.
Stage 3 – Engage
Upon completion of visual design and approval by the client, we developed the page, creating a responsive site that could be viewed ideally across all devices. After further testing and quality assurance, we passed along the final development files to the client’s internal team for connection to their internal database. The project was another successful collaboration between us and the University of Texas.